Airlines Turn To Farelogix Sales Engine To Achieve Social Distance On Board

April 23, 2020

Farelogix announced that multiple airline customers, including Tier 1 American Airlines, are using the FLX Merchandise quote engine to support social distance in flight. The solution can dynamically adjust the seat map to ensure that individual passengers sit in separate positions when flying, while providing flexibility for family travel.

Jim Davidson, CEO of Farelogix, said: “With our FLX commodity rules engine, we have been saying, ‘If you can dream of it, you can establish dynamic rules for it, which once again proves correct.” To provide the safest travel experience in COVID-19, our customers are adapting FLX Merchandise to support an effective method to achieve a safe physical separation of narrow and wide body aircraft in various seat configurations. ”

Airlines are using FLX Merchandise’s adaptability to achieve social distance in the air, which is far beyond the scope of only blocking the middle seat. Different “travel unit types” (ie family, single, couple) require flexible distance logic, and in some cases, the social distance rules can be relaxed. Airlines can also easily modify rules in real time to respond to rapidly changing conditions or adapt to specific origin / destination markets that may not require social distance.

FLX Merchandise is provided as an enterprise or cloud-based solution and is directly integrated with the airline’s technology stack or PSS. PSS-independent engines enable airlines to create customized, dynamic products and services across multiple sales channels, including airline.com, mobile phones, check-in, self-service terminals, call centers, and travel agencies (directly or through GDS).

Over the past decade, the FLX Merchandise solution has helped airlines such as United Airlines, Delta Air Lines, Hawaiian Airlines, Air Canada, Alaska Airlines, Emirates and Etihad Airways generate billions of dollars in new revenue each year. Realized ROI within a few days. Or a few weeks. Designed to be fast, flexible, and future-proof, airlines now use their functions for refundable rules, eligibility, zone boarding, recovery, service support, and social alienation in a pandemic.